Borderline Personality

New research published in Biological Psychiatry from Dr. Anthony Ruocco and his colleagues, at the University of Toronto, shows a detailed outline of the patterns of brain activity which may underlie the intense and unstable emotional experiences associated with the diagnosis of borderline personality. Science Daily  reports on the researchers findings. They describe two critical…

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Analyzing Lance Armstrong’s Nonverbal Behavior

It’s no secret that one of the biggest headlines in the past week has been Lance Armstrong coming clean about his usage of performance enhancing drugs (PEDs) over the course of his career. For years, Armstrong denied the use of PEDs, including during his SCA deposition in 2005 and many other media outlets. Take a…

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Emotional Advertising

TV and video analytic firm Ace Metrix has introduced a new Emotional Sentiment Index (ESI) metric for determining the level of emotional engagement consumers have with ads. According to Research.com marketers are measuring the emotional engagement of consumers to better market their products. How are they doing this? They add up the positive and negative…

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The Future of Deception

How is our ever changing  world changing us?  Social scientist and former Canadian customs officer, Jeff Hancock, dissects deception in his TED Talk:  “The Future of Lying”. He defines certain lies as a relationship, and that in such a connected world with the Internet, cell phones, Skype etc., we are able to get in touch…

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