Mood Matters: Marketing to Our Basic Emotions

We all know that our frame of mind, or mood if you prefer, greatly influences our behavior.  What is one of the best indicators to how we feel? Our facial expressions. Marketing departments are now able to capitalize on that more than ever due to the fast pace and growth of technology. Human’s basic emotions…

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The Language of Culture

Culture is central to human success?  Well, that is exactly what author and evolutionary biologist Dr. Mark Pagel suggests in his new book Wired for Culture. The Wall Street Journal is reporting that the thesis of Dr. Pagel’s book is that human being’s lives became dominated by culture, they could have adopted habits that did…

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Advertising of the Future

Want a fast way to market your product or service to your target audience and not waste money?  Well, the future of marketing allows businesses to do just that. Time NewsFeed has reported that new facial recognition software can show billboard ads to a specific gender and ONLY  to that gender. The ads were developed…

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Can the emotion of disgust help us stay healthy?

Can the emotion of disgust help us stay healthy? Recent articles from Metro.com (uk) and SF Gate suggests that it very well can. It is scientifically proven that disgust is one of the seven basic universal facial expressions of emotion, meaning it is expressed in the same manner, on the face, across cultures. Metro reports…

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