Guy looking over Notebook – Digital Branding – Humintell

Market Watch has just released information about a new digital eye tracking marketing product developed by AOL and IPG Media Lab. The companies announced the results of a new study on the effectiveness and earned attention on AOL’s project units aka IAB “Portrait Units” versus traditional display advertising at the Cannes Lions International Advertising Festival.

Leave a Reply

Your email address will not be published. Required fields are marked *