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Scientifically proven resources to make your marketing team successful. 

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Tactical Social Influence for Marketing Professionals

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Tactical Social Influence for Marketing Professionals

Teach your team how to use various psychological techniques to discern points of views and detect nonverbal emotions, behaviors, and reactions in order to advocate, influence, and convince others.

Scientifically Validated. Field Tested.

Backed by a half century of research.

 

When leveraged correctly, emotions can facilitate persuasion and influence, which in turns leads to better outcomes and performance.

Optimize the Effectiveness of Your Marketing Team

  • Have better sucess converting people on live chat.
  • Get copywriters to write better sales ads, pages, and hooks
  • Make more sales and profit from your marketing with better communication and conversion.

What Students are Saying

"Awesome content from David. In the breakout rooms when we analyzed what we did we noticed a lot of good things that were done naturally. But now we can, like David said, put labels on what we do, it becomes so much more effective and we can make out communication so much more deliberate and focused."

Adam C.Adam C.Smart Marketer

“Thank you Ezra for inviting David to workshop with us! Would love another session!!”

KateKateSmart Marketer

"I felt a little apprehension for the breakout groups too haha, but it was a great way to let some of the theory sink in and make it practical. We're on calls with clients every week so it will definitely come in handy."

ScottScottZipify

Your Instructor
David Matsumoto, Ph.D.

Dr. David Matsumoto, is a Professor of Psychology at San Francisco State University and Director of Humintell, LLC.

 

Matsumoto has also served as a regular instructor at the FBI National Academy in Quantico, VA, and at the U.S. State Department; as a Senior Research Fellow, Behavioral Informatics & Technological Enterprise Studies, FBI Behavioral Science Unit; and as a Member of the FBI High-Value Detainee Interrogation Group (HIG) Research Committee. 

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Please send us a message via our contact form below and our staff will get back to you!

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