Communicating across cultures is big business and for one Chinese media company keeping up East and West relations is happening one book at a time.
China Daily reports on Sinomedia International, a media enterprise that generates cross-cultural news, publications, entertainment and networking opportunities between the English-speaking communities and China related topics.
Sinomedia International focuses on the informational platform between the East and the West. Currently, Sinomedia operates China Books and Long River Press – with a combined history of 60 years in book and periodical publishing and distribution – and the online news portal Web On China.